Every year on New Year’s Day, the Atlantic City Polar Bear Plunge takes place on the beach in front of Landshark Bar & Grill at Resorts Casino Hotel.
10:30 AM – Registration, live radio broadcast from 100.7 WZXL, and pre-party
12:00 PM – Plunge!
12:15 PM – After-party at Landshark Bar & Grill with a live DJ and food/drink specials
For more information and to donate, visit the website